Cookies & analytics, in plain terms.
We keep tracking to a minimum. Our day-to-day analytics (Umami) is cookieless and collects no personal data, so it runs by default. Google Analytics and HubSpot set cookies, so they only run if you allow them. You can change your choices any time.
The full list.
Strictly necessary Always on
Needed for the site to work and to remember your privacy choice. No consent required.
| Name | Set by | Purpose | Type / retention |
|---|---|---|---|
ls_consent_v1 | Liquid Studios | Remembers your cookie choices so we don't ask again. | Local storage · persists until you clear it or reset choices |
Analytics Consent required
Google Analytics 4 — which pages help and where visitors drop off. Loads only if you allow Analytics.
| Name | Set by | Purpose | Type / retention |
|---|---|---|---|
_ga | Google Analytics | Distinguishes unique visitors. | Cookie · 2 years |
_ga_<id> | Google Analytics | Maintains session state. | Cookie · 2 years |
Marketing Consent required
HubSpot — so we can follow up on demos you request and measure campaigns. Loads only if you allow Marketing. This is what “Do Not Sell or Share” turns off.
| Name | Set by | Purpose | Type / retention |
|---|---|---|---|
__hstc | HubSpot | Main tracking cookie (visitor, session, timestamps). | Cookie · 180 days |
hubspotutk | HubSpot | Tracks a visitor's identity across the site. | Cookie · 180 days |
__hssc | HubSpot | Tracks the current session. | Cookie · 30 minutes |
__hssrc | HubSpot | Detects whether the session is new. | Cookie · session |
Product analytics Cookieless
Umami — our privacy-first analytics. It sets no cookies, collects no personal data, and does not track you across sites, so it runs by default under legitimate interest. We disclose it here for transparency.
Third parties
When enabled with your consent, these providers process data under their own policies: Google Privacy Policy and HubSpot Privacy Policy. Umami runs on our own infrastructure.
Change your mind any time.
Open your choices from the footer link on any page, or the button below. If your browser sends a Global Privacy Control signal, we honor it automatically and keep sale/sharing off.
We may update this Cookie Policy as our tools or the law change; material changes reset the banner so we can ask again. Questions? info@getliquify.ai.